Global Industry Analysts (GIA) has published a study on Online Lottery Global Market Trajectory and Analytics. In the report, the GIA provided a fresh look at the opportunities and challenges of the global lottery sector. By 2026, the global online lottery market will reach $14.5 billion.
All over the world, the online lottery has gained immense popularity and has attracted audiences from different age groups and walks of life. The online lottery will be in high demand due to the growing transition to an online platform and the trend of gamification. Online lottery game providers are investing in digitization and cutting-edge technology.
Another factor is the growing popularity of social networks. Social media has fewer restrictions compared to traditional marketing approaches. Therefore, they have developed into a popular advertising platform for online lottery providers.
In the context of the COVID-19 crisis, the GIA's global online lottery market was estimated at $8.7 billion in 2020. The CAGR will be 8.7% from 2021 to 2026.
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